About

I run the day-to-day operations of our design team at Top Hat. Setting the design vision for key projects, managing individual designers' careers, and evolving our processes. Along the way, I have led design directly on many key projects. The highlights:

• Enabling automated creation of textbook questions with AI
• Reimagining how assessment questions are authored
• Shipping a new global navigation for the entire product
• Building a new virtual learning product during Covid-19

I led the product design of Artery's platform, including: iterating on designs for new features, assisting with user research, authoring user stories for developers, and implementing my designs in code. I ran design elevations for many of the core features on the platform. The highlights:

• A ground-up re-think of Artery’s event pages
• Re-designing the sign-up and purchase flow
• Overhauling how events are browsed and discovered
• Creating Artery’s design system in vectors and code

I was one of Doblin Canada's first employees and helped grow the practice to 20+ practitioners. I evolved our design methods, recruited design talent, and sparked long-term client relationships. Along the way, I did work across the design process for some of Canada's largest organizations with a focus on insurance and financial services. The highlights:

• Conducting five design sprints to iterate on a new insurance product
• Rapid prototyping with users for two major insurance companies
• Journey mapping and ethnographic research in transportation
• User research immersion with ~25 leaders from a wealth manager
• Exploring speculative interfaces for the future of insurance claims

My first peek at the challenges (and rewards) of trying to do new things in large organizations.

This was the first time anyone ever paid me to design things.

Still the most important job I have ever had.